SBS Africa and MTN have teamed together to donate 90 PCs to CIDA (Community and Individual Development Association) City Campus, a new higher educational institution that was established to meet the needs of students from previously disadvantaged communities.

The Johannesburg-based education institution focuses on commerce, technology, entrepreneurship and leadership development. CIDA currently has over 1 200 first and second year students enrolled in an accredited four-year management programme - the Bachelor of Business Administration degree.

Taddy Blecher, a director at CIDA City Campus, says: "CIDA is effectively a business school that places a heavy emphasis on IT and the new economy. As such technology forms a central part of our vision - from equipping students with basic computer literacy, through to using PCs to enhance the learning in every subject including accounts, finance, business communication and entrepreneurship.

"Some of the PCs will be used to form the administration and information backbone of the institution, which will help us in our day to day operations. Applications the PCs will be used for include decentralised student mark capturing, analysis tools and financial management."

MTN and SBS Africa have worked closely together on a number of other social responsibility programmes in the past, including the provision of development funds for the Bosmont Football Association (BFA).

SBS Africa marketing manager Taryn Thorp says the companies chose CIDA as a beneficiary for some of their social responsibility funds because they believe the new institution has the potential to produce great business leaders for SA, and to help in an economic revival.

"Educators and business leaders around the world have hailed CIDA as a higher educational model that has great significance for developing countries around the world. The institution has been built to operate at very low cost levels so that it can offer virtually free higher education to previously disadvantaged students.

"The Campus addresses the needs of historically disadvantaged students in SA by making tertiary education accessible on all levels: economic; psychological; educational; remedial and vocational. It is also the only institution in the country that makes access to tertiary education possible for disadvantaged students by providing full scholarships to all students for the first year."

Airborn Assistant Marketing Manager Charmaine Fredericks adds: "The future of South Africa lies with the young generations. Education is the key to their ability to contribute in a competitive, increasingly technological world. Recognising this, MTN/Airborn has decided to contribute to empowering the students of Cida City Campus by providing them with the necessary tools, in this case 90 PCs. We trust that our donation will assist them to acquire the knowledge to contribute significantly to the advancement of SA."

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